Gaining Insight: An Easy Way to Critically Think and Analyse

You’ve may have done some reading or research and done some analysis and interpretation on this, but it may still lack depth. The Deep Insight Pyramid based on Bloom’s Taxonomy and years spent working as a teacher and in academia can help you critically think and analyse.

The DIP can be applied in so many ways, from business reports to academic papers.

What is the DIP?




The first layer is The Idea: For a business report, you would perhaps describe an idea, the industry, the customer segment, the research findings. For academia, you would talk about the theory or model.

The second layer is Analysis: You take the idea, for example, that you have described and talk about why it is good and why it is bad. What are the benefits and limitations of it, in isolation? For example, it could be that the model or theory is old or it was based on a small sample. For business reports it could be that the research findings are skewed toward a certain demographic or the sample size was a good reflection of the population.

The third layer is Application: How does what you have been talking about apply in a real-world setting? For example, the research findings may not be applicable to a wide population because of the sample, but inferences can be made that can be applied such as we know that people agreed that product X was more popular than product Y. For an academic theory or model, this could be applied to the real-world, for example, a theory on behaviour can show that if we do X, people may behave in a certain way in response.

The final, fourth layer is Buried Treasure: This is the evaluation of the idea, model etc, in a real-world setting, what would be its risks, benefits or limitations? For example, for the business report, if we used the research findings in the real-world, would they be genuinely useful? How? What changes would these make to current marketing strategy for example? For academia, if we used the model in a real-world setting, what would be the challenges? For example, if we were considering to do a study framed by a model, what impact does it have on data collection and analysis? After primary research has occurred, how did the model impact on the study? Should it be used again in the future? What are the implications? What gaps are there for future research?

The final and fourth layer is where the magic happens, where the buried treasure is found. It is the last part of the story to understand the value, risk and limitations of an idea, model and so many other frameworks.

For a teacher marking a report or for a business manager reading a report, the interesting part is the fourth layer. This is what the teacher gives the highest marks for and this is what the business manager is paying a research team or consultancy to do and learn from.

If you are in the UK, would a workshop help you apply the Deeper Insight Pyramid? Would you be interested in a webinar to apply this?